Project Description

Interbank Benefit was created as a one-stop-shop for all loyalty related products and services in the Interbank Digital Ecosystem. It replaced "Interbank Puntos", Interbank's previous loyalty program in 2015.

Originally, Interbank Benefit's product and service offerings were to include flight tickets, retail products, car rentals, gift cards, movie tickets, experiences and more... so there were very real information architecture and usability challenges. Our design aimed at creating a simple, common buying and checkout experience that could be applied to allofferings. The checkout process also included a new slider component that let the user intuitively pick how many "Millas Benefit" (Interbank's loyalty currency) she would like to use in the purchase.

After the initial implementation in 2016, Amable continued providing UX research and design services until September 2018, where Interbank's own Digital Channels Department took over.

Project Contribution

Interbank Benefit was one of the longest running projects in Amable Peru's history spanning UX research and design activities for over 3.5 years. Discovery research was performed initially by Amable's partners at the time and I inherited the project as a Junior UX Consultant right after Amable released our initial research findings in November 2016. At that point, and for the next 2.5 years, I took over all project functions and embedded myself in Interbank Benefit's agile development cell performing the following activities:

This project's details are business sensitive. Please contact me to discuss any further details.